Sounds extreme, we know. But high atop the majestic Andes, in a rugged landscape of simmering volcanoes, is where the finest coffee beans in Colombia like to grow. I wanted to meet the people who grow my coffee.
Transcript This is a rush transcript. Copy may not be in its final form. Thousands of people yesterday kicked off a weeklong series of protests in Washington, D. Preempting the scheduled protests led by the human rights group Global Exchange and reacting to the pressure from activists, Starbucks said it will sell coffee stamped by the non-profit group TransFair USA.
Well, in a major concession to the protest movement against Starbucks selling sweatshop coffee, Starbucks has just announced that they will buy fair trade certified coffee and make it available in all of their over 2, stores as a choice for consumers. It takes out the intermediary, and it also guarantees low-income credit and many other benefits for farmers.
And where will this coffee come from? This coffee comes from all over. A lot of it is coming from Central America, a lot of it comes from Mexico, from the Oaxaca region. This is the largest purchase of fair trade coffee ever in the United States.
What about the vast majority of the coffee Starbucks sells? Well, the coffee that is not fair trade certified, we have no way of knowing what the conditions are for farmers, and the conditions tend to be very bad.
Either they are getting low wages working on plantations, or if they are individual coffee farmers, they tend to get about forty cents a pound for their coffee.
I think Seattle had an influence. I think all the sweatshop campaigns had an influence. I think the fact — the most important thing was that Global Exchange on April 13th was launching a national campaign against Starbucks.
We had twenty-five cities already set up across the country. We were all excited — and people are excited in this campaign, and Starbucks kept getting all the materials, seeing how big this movement was getting against them, and they capitulated before we even had our first massive demonstrations.
Will this be coffee you can get in the stores, or is it the bagged coffee? This is the bagged coffee, and we are pushing them to also make it brewed coffee. But I should say that we negotiated with Starbucks for a long time, pushing them to buy the fair trade coffee.
How did you shame them? Again, Starbucks has agreed to buy some fair trade coffee. Please attribute legal copies of this work to democracynow. Some of the work s that this program incorporates, however, may be separately licensed. For further information or additional permissions, contact us.The green coffee sourcing standard used by Starbucks to purchase their coffee is known as the CAFÉ (Coffee and Farm Equity) Practices program.
The standard was developed in partnership with Conservation International and an independent third-party company, SCS Global Services.
C.A.F.E. Practices is what Starbucks points to when customers ask why it doesn't buy more Fair Trade coffee. In , the company reported that 8 percent of its coffee was Fair Trade Certified. MGT – Introduction to International Business – Prof.
Kevin Yousie The Globalization of Starbucks § QUESTION 5: When it comes to purchasing coffee beans, Starbucks adheres to a “fair trade” program%(8). Another large fish known for their single-serve K-cups, Green Mountain Coffee, Inc.
sources beans from Latin America, Indonesia, and Africa. One of their most popular blends, the Nantucket Blend, is percent fair trade and sourced from Central America, Indonesia, and East Africa. Responsibly Grown Coffee. Fair Trade for a better quality of life.
and develop the business skills necessary to compete in the global marketplace. Starbucks began purchasing Fairtrade certified coffee in , helping grow the market for Fairtrade certified coffee in the U.S. Unlike genuine fair trade standards, the CAFÉ program standards don’t specify either a minimum price or a standard for negotiating price that would guarantee a fair price for small farmers.
You can learn more about how Starbucks skirts the Fair Trade issue at the Fair World Project.